As you may be aware, TechCrunch recently posted a blog about Apple rejecting apps that use incentivized video views and social sharing and “any other inappropriate methods” of app promotions. The specific clauses that Apple seems to be referring to in making these rejections are found here (copied from App Store Review Guidelines)
Section 2.25: Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or which provide significant added value for a specific group of customers
Section 3.10: Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program
We are sharing this communication to assure you that we have reviewed InMobi’s advertising solutions against these criterion and determined that our advertising is in complete compliance with Apple’s policies. Driven by a vision to deliver high quality users for our advertisers and high monetization for our publishers, InMobi's advertising platform does not incentivize any artificial manipulation of user reviews or ranks on the App Store to drive installs.
We continue to believe that video advertising creates engaging ad experiences that result in new users with high Lifetime Value (LTV) for advertisers and higher eCPMs for publishers. Video ads are the best performing ad format on our network, delivering a lift of up to 250% in conversions as compared to static interstitials.
Section 2.25: Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or which provide significant added value for a specific group of customers
Section 3.10: Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program
We are sharing this communication to assure you that we have reviewed InMobi’s advertising solutions against these criterion and determined that our advertising is in complete compliance with Apple’s policies. Driven by a vision to deliver high quality users for our advertisers and high monetization for our publishers, InMobi's advertising platform does not incentivize any artificial manipulation of user reviews or ranks on the App Store to drive installs.
We continue to believe that video advertising creates engaging ad experiences that result in new users with high Lifetime Value (LTV) for advertisers and higher eCPMs for publishers. Video ads are the best performing ad format on our network, delivering a lift of up to 250% in conversions as compared to static interstitials.
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