As it faces stiff competition from compatriot Mercedes-Benz, German luxury maker Audi has lined up a bevy of new cars as part of a product offensive in India - bringing its most powerful super-sports car in the 'RS 7' while also driving in the A3, which will be the cheapest sedan from the company's stable. Audi, which managed 11% growth in 2013 and became the first luxury car maker to cross 10,000 units in annual sales, has been under pressure from Mercedes-Benz over the past few months. Mercedes, which finished 2013 with sales of over 9,000 units, has been breathing down Audi's neck and had even overtaken the company for some months in 2013.
However, with the new launches planned from as early as January 6, Audi hopes to maintain its edge in the premium market.
"Audi has emerged as a winning brand by closing the year on a record-making note... we look forward to continue our performance in 2014," Joe King, who took over as new head for Audi India late last year, told TOI.
However, with the new launches planned from as early as January 6, Audi hopes to maintain its edge in the premium market.
"Audi has emerged as a winning brand by closing the year on a record-making note... we look forward to continue our performance in 2014," Joe King, who took over as new head for Audi India late last year, told TOI.
No comments:
Post a Comment